Fabz Hair and Beyond
A Nairobi beauty and hair-care brand operating across three locations, offering expert loc installation, maintenance, and styling, alongside nails and lashes. We built the site on a new domain, put the SEO foundations in place and set up Google Search Console from day one.
- Client
- Fabz Hair and Beyond
- Services
- Web design, SEO
- Timeline
- Around four months
- Stack
- SvelteKit, Vite, Vercel
2 services, one project.
Each service has its own story and its own results. Choose one to see how it went.
The overview
Turning a beauty brand into a stronger online experience
Fabz Hair and Beyond is a Nairobi-based beauty business specialising in locs and hair services. In an industry where clients want to see the quality of a stylist’s work before booking, a professional online presence can make a meaningful difference.
We worked on building a digital experience that presents the brand professionally, showcases its services, and gives potential clients a clearer path from discovering the business to making an enquiry.
The goal was simple: create a website that reflects the quality of the brand while making it easier for customers to explore its services and take the next step.
The challenge
Great services need a strong online presence.
For a beauty business, the customer journey often starts before someone walks through the door. Potential clients want to understand the available services, compare styles, assess the brand’s presentation, and know how to book.
The website needed to support that journey by addressing three priorities:
- Brand presentation: Create a polished digital presence that reflects the business’s beauty and hair-care offering.
- Service discovery: Help visitors understand the services available and find relevant information more easily.
- Customer enquiries: Make it straightforward for interested visitors to take the next step towards booking.
The opportunity was to bring these elements together in one clear, cohesive online experience.
Our approach
Designing around the customer journey
We approached the project with a focus on usability, visual consistency, and the needs of a service-based business.
Brand-led design
We focused on creating a visual experience suited to a beauty brand, with an elegant presentation that supports the business’s identity and helps its services take centre stage.
Clear service presentation
We structured the experience around helping visitors explore the business and understand its offering without unnecessary friction.
A simpler path to enquiries
We considered how visitors move from browsing services to contacting the business, making clear calls to action an important part of the experience.
A foundation for online visibility
We considered the website’s structure and search visibility as part of the broader digital experience, supporting the business’s ability to be discovered by people searching for relevant hair services.
Why it matters
More than a good-looking website
A business website should do more than look professional. It should help customers understand the offering, build confidence in the brand, and know what to do next.
For Fabz Hair and Beyond, the focus is on connecting the brand’s online presentation with a clearer customer journey and a foundation for continued search growth.
As the business grows, the website can continue to support its visibility through useful service pages, relevant content, and ongoing SEO improvements.
Our takeaway
Design with the business goal in mind.
At Kliveo, we believe effective website design starts with understanding the business, its customers, and the action the website needs to encourage.
The Fabz Hair and Beyond project reflects that approach: building an online experience around the brand while considering how potential clients discover, evaluate, and contact the business.
A foundation for stronger digital growth
One site that presents the brand properly, puts the services up front and gives visitors a clear way to enquire.
We stopped thinking of the website as a brochure. It is now the busiest receptionist we have.
The overview
Helping a beauty brand get discovered on Google
Fabz Hair and Beyond is a Nairobi-based beauty business specialising in locs and hair services. For customers searching online for different loc styles, service prices, and beauty professionals, appearing in relevant Google search results can help them discover businesses that meet their needs.
At Kliveo, we help businesses strengthen their online presence through SEO strategies focused on search visibility, relevant keywords, and long-term organic growth.
For Fabz Hair and Beyond, the opportunity was to build visibility beyond people already searching for the brand by name and reach potential customers looking for specific hair services.
The challenge
Reaching customers beyond branded searches
When someone searches for a business by name, they already know what they are looking for. A wider opportunity exists in reaching people who are searching for a service but have not yet decided where to get it.
For a hair and beauty business, these searches can include loc styles, hair service prices, and specific treatments.
The focus was on strengthening Fabz Hair and Beyond’s presence in relevant Google searches and creating more opportunities for potential customers to discover its services organically.
The goal was not simply to attract more website visitors, but to improve the business’s visibility for searches that align with what it offers.
Our approach
Building visibility around real customer searches
Our approach focused on connecting the website with the search terms potential customers use when exploring hair and beauty services.
Identifying relevant keywords
We focused on search terms associated with the brand, loc styles, hair service pricing, and beauty services. This included both branded queries and non-branded searches used by people looking for specific services.
Expanding beyond branded searches
We looked beyond searches for Fabz Hair and Beyond to opportunities around terms such as “island locs,” “soft locs price in Kenya,” and “microlocs price in Kenya.”
These queries represent opportunities to reach people who may be discovering the business for the first time.
Supporting relevant search visibility
Our SEO direction centred on aligning the website with the services and topics customers search for. Relevant website content and clear service information can help search engines understand the business and help visitors find the information they need.
Tracking performance and opportunities
We used Google Search Console data to assess organic clicks, search impressions, click-through rate, average search position, and the queries bringing users to the website.
This provides a practical foundation for evaluating performance, identifying keyword opportunities, and guiding future SEO improvements.
Why it matters
Search visibility creates opportunities for discovery
SEO helps businesses connect with people who are actively searching for the products or services they offer.
For Fabz Hair and Beyond, visibility across branded and service-related searches creates opportunities to reach customers exploring loc styles, researching prices, and looking for beauty services.
However, visibility is only one part of the customer journey. The website must also communicate the value of the services clearly and make it easy for interested visitors to enquire or book.
By continuing to improve search relevance, website content, and the visitor experience, the business can build on its existing organic presence.
Our takeaway
SEO is about being found when customers are looking.
At Kliveo, we believe SEO should connect businesses with relevant searches, not simply chase traffic.
The Fabz Hair and Beyond case study demonstrates the importance of tracking real search performance, understanding how customers search, and identifying opportunities to improve organic visibility.
With a clearer understanding of the queries bringing people to the website, the business has a foundation for continued SEO improvements and stronger online discovery.
Measurable visibility in Google Search
The site now appears in Google for both branded and service-related searches, and it is bringing in organic visitors.
- Organic clicks
- 413
- Search impressions
- 26.9K
- Average search position
- 5.6
Source: Google Search Console, for the reporting period.
Selected searches
- Island locs
- Soft locs price in Kenya
- Microlocs price in Kenya
- Lashes Nairobi
- Fabz Hair and Beyond
We stopped thinking of the website as a brochure. It is now the busiest receptionist we have.